Amazon has the first-generation Philips Hue Lux LED Starter Kit in Soft White, model no. 453761, for $39.99 (79.99 – 50% off) for a limited time. Shipping is Free for Prime Members or pad your order to $49 or more and score Free Super Saver Shipping.

The Philips hue lux provides a personal and interactive way to control lighting from a smart mobile device or tablet. It enables use of light in a variety of functionality such as timers, alarms, geo-fencing and soft security elements. The hue lux offers a soft white light similar to your regular household incandescent light bulb. This starter kit comes with two led light bulbs in a familiar a-shape size, a wireless bridge, power adapter and a 2-meter Ethernet network cable. Simply download the hue app on your tablet or smartphone to start experiencing light in a new way. Use Philips connected led lighting as a revolutionary way to light your home.