Lonely Planet Publications Pty Ltd is gearing up for SXSW with their Austin Guide (iTunes Link) in the iTunes App Store for FREE for a limited time.

All Lonely Planet iPhone City Guide apps give you our tried and true guide information, enhanced with iPhone-smartness, all in the palm of your hand. Read up on the city, see the sights and things to do right around you, and look at our handy offline maps without worrying about data roaming fees. Finally, a guide you can carry along in your pocket!