Guy Kawasaki is offering his book the The Macintosh Way for FREE as a PDF download for a limited time.

Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry. A witty, irreverent, bold approach to the age-old hurdles in making and selling a product. This book is about doing the right thing and doing things right. It is meant for dreamers, revolutionaries, Macintosh aficionados, and all the people who want to learn about the Macintosh Way. It is aimed at the inner circle, and it is not meant to appeal to the largest possible audience or the lowest common denominator.