Amazon is taking preorders for their newly announced Fire TV 50″ 4K UHD Smart TV for $359.99 (regularly $459.99) and their Fire TV 50″ Omni Series 4K UHD Smart TV for $399.99 (regularly $509.99) with Free shipping for a limited time.

The new Amazon branded Fire TVs use LED panels and comes in a number of sized but they are only discount the 50″ models at launch. They feature 4K Ultra High Definition with support for HDR 10 and HLG. It supports Dolby Digital Plus with passthrough of Dolby-encoded audio with 3 HDMI 2.0 and 1 HDMI eARC 2.1 ports. The both run Amazon’s Fire TV OS but the Omni Series allows for hands-free Alexa which allows you to control your tv without a remote.